A glass of brown cocktail garnished with a dried orange slice, placed on a dark green marble surface with an orange bottle cap nearby.

Soho Drinks is a specialist PR agency dedicated to premium drinks brands

We offer a bespoke and highly personalised PR service, delivering intelligent and effective PR programmes, from one-off projects to cost-effective campaigns. With a range of services available, from writing a simple media release to event organisation, Soho Drinks delivers on time and within budget.

@soho.drinks

View fullsize Dry January? Damp January? Somewhere in between? For those embracing dry January, @vanhunksdrinks’ new Non-Alcoholic Sparkling Chenin Blanc offers a refined, alcohol-free option crafted from 100% Chenin Blanc and gently de-alcoholised to pres
View fullsize 🌟Merry Christmas from Soho Drinks! 🌟We’re spending our day sipping on Santa Pants cocktails from @pantalonestequila 🍹🎅🏻🎄
View fullsize Merry Christmas from all of us at Soho Drinks! 🎄🍾✨ Thank you to all of our brilliant clients, partners and media for a fantastic year - we’re looking forward to what 2026 has in store! If you haven’t already, check out our new websit
View fullsize Introducing Cuvée M by @domainedumeteore - an exceptional 2023 Syrah born from a vineyard perched above a 10,000-year-old meteorite crater. Fermented in nine Burgundy oak barrels and raised for 24 months, Cuvée M reveals an intense pur
View fullsize We’re having a busy week sharing the news globally about the launch of Cotswolds Distillery and Highgrove’s Single Malt Whisky collaboration “Highgrove Evergreen” - a tribute to the English countryside. Highgrove Evergreen is
View fullsize We’re heading to London’s most iconic ice rink ‘Skate at Somerset House’ this weekend to try the @pantalonestequila cocktails! 🍸 They’re being served rink-side at the Virgin Atlantic Clubhouse and we can’t wait!
View fullsize Throwback to a fantastic @renaisgin Press Trip to Chablis, hosted by Renais co-founder @alex.s.watson and his father Chris Watson, pictured with @city_am drinks expert @libbybrodie Soho Drinks helped bring together a stellar band of journalists who
View fullsize Loving the new video from Matthew and Camila McConaughey as they reminisce on the infamous bongo incident while sipping Pantalones Organic Tequila. 26 years ago, Matthew McConnaughey was part of a now infamous incident involving the bongos, the poli
View fullsize Great to see @vanhunksdrinks selected for the Mail Online and @youmagazine best no and low alcohol drinks for Sober October. Thank you to drinks expert @thelondonwinegirl ✨
View fullsize Excited to be working on the launch of the new @renaisgin Harvest Edition in collaboration with London-based artist Frankie Penwill. 🎨 Created to celebrate the harvest season, @frankiepenwill has designed a beautiful label and packaging sleeve to c
View fullsize We've had a busy week launching two exciting new expressions! Firstly, we were thrilled to help Cotswolds Distillery introduce Wychwood Harvest at @dram.ldn in Soho where Head of Production Alice Pearson and Global Whisky Ambassador @thecotswoldsrob
View fullsize A great evening celebrating organic @pantalonestequila launching in the UK with founders @officiallymcconaughey and @camilamcconaughey at the @_manabouttownuk party 🥃 Available in @waitrose early November 🎉
View fullsize 🍇 We’re loving the red wines from @domainedumeteore in Languedoc, now there’s a slight chill in the air 🍷 Their Syrah grapes are grown in a meteorite crater formed over 10,000 years ago and even better, the Domaine du Mét&eacute
View fullsize Top spots in London to find a @renaisgin cocktail 🍸: @archiveandmyth @quaglinos @thesavoylondon @hide_below Check out these iconic venues and more, where you will find standout Renais cocktails. #renaisgin #londoncocktails #quaglinos #th
View fullsize Celebrate the long weekend with drinks from Dutch Barn Vodka, Cotswolds Distillery, Renais Gin, and Sierra Tequila. 🍹 Enjoy @dutchbarnvodka in a Blood Orange Spritz or opt for their black cherry expression in a Cherry Mojito. 🍒🍊 Try the @cotswol
View fullsize 💥 New Client Alert 💥 We’re excited to be working with @dutchbarnvodka, founded by Chris Fraser and co-owned by @rickygervais ! 🇬🇧 Dutch Barn Vodka is handcrafted in small batches at Ellers Farm Distillery in North Yorkshire. Distilled wi
View fullsize Excited to help launch the great new @australianbitters brand in the UK last night with @lightboxbrands. Trade and media had a great time at the amazing bar that is @archiveandmyth hosted by the legend that is @jack_sotti drinking Australia's natio
View fullsize Celebrate National Tequila Day the right way with Pantalones, Ladydragón and Sierra Tequila. 🎉🍾 Today is the perfect excuse to try our favourite Tequilas! 🌵 Grab a @sierra_tequila can for something easy, crisp and refreshing. Or check out
View fullsize We are excited to be working with The Australian Bitters Company to launch their Authentic and Orange Bitters in the UK on the 29th of July! 🇦🇺🇬🇧 We are proud to be supporting the launch event @archiveandmyth, hosted by Australian Bitters’
View fullsize 💥New Client Alert💥 We are thrilled to be working with Pantalones Tequila, co-founded by celebrity couple Matthew and Camila McConaughey, as their tequila officially launches in the UK! 🇬🇧 Get ready for “really good, really clean fun&rdquo